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New Boat Dealers in Alabama

60 of the 150 boat dealers we track in Alabama have new boats. Full listings for every city are on the Alabama page.

60dealers
39cities
150dealers statewide

Map listings for 'boat dealer' mix new-inventory dealerships in with used-only lots and private brokers, and Google's info panel doesn't show which boats a dealer actually sells new. Every dealer on this page is confirmed to carry new boats from the dealership's own website or current inventory, not just a generic 'boat dealer' category tag.

Athens 6

  1. Haney Marine and Outdoors

    8390 US-72, Athens, AL 35611-9078

    New boatsUsed boatsService deptParts
    Call Website All Athens

  2. ONE Boat Rescue Boats

    13481 US Highway 31, Athens, AL 35611-5734

    New boats
    Call Website All Athens

  3. Skiers Marine Athens

    15493 US Hwy 72, Athens, AL 35611

    Tue-Fri 8:30-4, Sat 8:30-4

    New boatsService deptPartsFinancing
    Call Website All Athens

  4. Skiers Marine Athens

    15493 US-72, Athens, AL 35611-7369

    Mon-Fri 9-6, Sat 9-5, Sun closed

    New boatsService deptPartsFinancing
    Call Website All Athens

  5. Southern Mud Sports Huntsville

    26839 US-72, Athens, AL 35613-7826

    New boatsFinancing
    Call Website All Athens

  6. The Boat House

    901 S Jefferson St, Athens, AL 35611-3549

    Mon-Fri 8am-5pm, Sat 8am-12pm

    New boatsUsed boatsService deptPartsFinancing
    Call Website All Athens

Gulf Shores 5

  1. Chris LaBorde - Legendary Marine

    325 Waterway West Blvd, Gulf Shores, AL 36542-3089

    Mon-Fri 8am-5pm, Sat 8:30am-5pm

    New boatsUsed boatsService deptFinancingStorage
    Call Website All Gulf Shores

  2. Legendary Marine

    3977 Gulf Shores Pkwy, Gulf Shores, AL 36542-2737

    Mon 8:30am-5:30pm, Tue 8:30am-5:30pm, Wed 8:30am-5:30pm, Thu 8:30am-5:30pm, Fri 8:30am-5:30pm, Sat 8:30am-5pm

    New boatsUsed boatsService deptFinancingStorage
    Call Website All Gulf Shores

  3. MarineMax Gulf Shores

    3829 Gulf Shores Pkwy, Gulf Shores, AL 36542-2711

    Mon-Fri 8am-5pm, Sat 9am-5pm

    New boatsUsed boatsService deptPartsFinancing
    Call Website All Gulf Shores

  4. Midwest - Alabama - Gulf Shores

    3829 Gulf Shores Parkway, Gulf Shores, AL 36542

    Mon-Fri 8am-5pm, Sat 9am-5pm

    New boatsUsed boatsService deptPartsFinancing
    Website All Gulf Shores

  5. Paradise Marine Center

    6940 State Highway 59, Gulf Shores, AL 36542-2508

    Mon-Fri 8am-5pm, Sat 8am-3pm

    New boatsUsed boatsService deptPartsFinancing
    Call Website All Gulf Shores

Orange Beach 5

  1. Emerald Coast Marine

    27844 Canal Rd, Orange Beach, AL 36561-4009

    New boatsUsed boatsService deptPartsFinancingStorage
    Call Website All Orange Beach

  2. Gulf Coast Yacht Group

    4830 Wharf Pkwy, Orange Beach, AL 36561-9607

    New boatsUsed boats
    Call Website All Orange Beach

  3. Orange Beach Boats Sales

    26619 Perdido Beach Blvd, Orange Beach, AL 36561-3187

    Mon-Fri 9am-5pm, Sat 9am-2pm

    New boatsUsed boatsFinancing
    Call Website All Orange Beach

  4. Salty Dog Marine LLC

    25219 Canal Rd, Orange Beach, AL 36561-3827

    New boatsService deptParts
    Call Website All Orange Beach

  5. Sunrise Marine

    23678 Canal Rd, Orange Beach, AL 36561-5835

    Mon-Sat 8am-5pm, Sun Closed

    New boatsUsed boatsService deptPartsFinancing
    Call Website All Orange Beach

Daphne 2

  1. Ocean Marine Boats - Daphne

    1812 US Highway 98, Daphne, AL 36526-4281

    New boatsUsed boatsService deptPartsFinancing
    Call Website All Daphne

  2. Sunrise Marine Alabama

    28791 US Highway 98, Daphne, AL 36526-7151

    Mon-Sat 8-5, Sun closed

    New boatsUsed boatsService deptPartsFinancing
    Call Website All Daphne

Dothan 2

  1. ALK2 Powerboats

    1563 S Oates St, Dothan, AL 36301-4421

    New boatsParts
    Call Website All Dothan

  2. Ashley Marine of Dothan

    2502 Ross Clark Cir, Dothan, AL 36301-4913

    Mon-Sat 9am-6pm, Sun closed

    New boatsUsed boats
    Call Website All Dothan

Foley 2

  1. Ocean Marine Boat

    7651 State Highway 59, Foley, AL 36535-3946

    New boatsUsed boatsService deptPartsFinancing
    Call Website All Foley

  2. Ocean Marine Group Foley

    7623 State Highway 59, Foley, AL 36535-3946

    New boatsUsed boatsService deptPartsFinancing
    Call Website All Foley

Grant 2

  1. Erwin Marine Sales - Alabama location

    28601 US-431, Grant, AL 35747

    New boatsUsed boatsService deptFinancingStorage
    Call Website All Grant

  2. Ray's Marine

    32189 US Highway 431, Grant, AL 35747-9353

    Mon-Fri 9am-5pm, Sat 9am-12pm

    New boatsUsed boatsService deptFinancing
    Call Website All Grant

Hanceville 2

  1. Rambo Marine - Smith Lake

    5635 County Rd 616, Hanceville, AL 35077

    Tue-Fri 8am-5pm, Sat 8am-4pm

    New boatsUsed boatsService deptPartsFinancing
    Call Website All Hanceville

  2. Russell Marine

    690 AL Highway 69 S, Hanceville, AL 35077-3405

    Mon-Sat 9am-5pm, Sun Closed

    New boatsUsed boatsService deptPartsFinancingStorage
    Call Website All Hanceville

Jacksons Gap 2

  1. Poor House Boat Outlet

    14512 Highway 280, Jacksons Gap, AL 36861-5841

    New boatsUsed boatsService deptFinancingStorage
    Call Website All Jacksons Gap

  2. Singleton Marine - Jacksons Gap

    124 Edgewater Dr, Jacksons Gap, AL 36861

    Mon 9am-5pm, Tue 9am-5pm, Wed 9am-5pm, Thu 9am-5pm, Fri 9am-5pm, Sat 9am-4pm, Sun 12pm-4pm

    New boatsUsed boatsService deptPartsFinancing
    Call Website All Jacksons Gap

Mobile 2

  1. Bluewater Yacht Sales

    116 E I65 Service Rd N, Mobile, AL 36607-2501

    Mon-Fri 8am-5pm, Sat By Appt

    New boatsUsed boatsService deptPartsFinancing
    Call Website All Mobile

  2. Foster’s Marine

    4210 Copeland Island Rd, Mobile, AL 36695-8672

    Mon-Sat 9am-5:30pm

    New boatsUsed boatsService deptFinancing
    Call Website All Mobile

Southside 2

  1. Buck's Island

    4500 Highway 77, Southside, AL 35907-6701

    Mon-Fri 8am-5pm, Sat 8am-12pm

    New boatsUsed boatsService deptPartsFinancing
    Call Website All Southside

  2. Rescue ONE Connector Boats

    4500 Highway 77, Southside, AL 35907

    New boats
    Call Website All Southside

Alabaster 1

  1. Airport Marine

    424 Highway 87, Alabaster, AL 35007-5003

    Mon-Fri 8-5, Sat 8-1, Sun closed

    New boatsUsed boatsService deptPartsFinancing
    Call Website

Alexander City 1

  1. Russell Marine Boating & Outdoors

    19 Russell Marine Rd, Alexander City, AL 35010

    Mon-Sat 9-5, Sun 1-4

    New boatsUsed boatsService deptPartsFinancingStorage
    Call Website All Alexander City

Andalusia 1

  1. Andalusia Marine

    1707 River Falls St, Andalusia, AL 36421-2035

    New boatsService deptPartsFinancing
    Call Website

Bayou la Batre 1

  1. Rodriguez Boat Builders Inc

    14300 Shell Belt Rd, Bayou la Batre, AL 36509-2330

    New boats
    Call Website

Birmingham 1

  1. Rescue Step

    600 Century Park S, Birmingham, AL 35226-3931

    New boats
    Call Website All Birmingham

Crane Hill 1

  1. Skier's Marine - Smith Lake @ Trident Marina

    21680 County Road 222, Crane Hill, AL 35053-3341

    Mon-Fri 9-6, Sat 9-5, Sun closed

    New boatsService deptPartsFinancing
    Call Website

Dadeville 1

  1. Skier's Marine Lake Martin

    6905 State Highway 49 S, Dadeville, AL 36853-6709

    Mon-Fri 9-6, Sat 9-5, Sun closed

    New boatsService deptPartsFinancing
    Call Website All Dadeville

Daleville 1

  1. Royal Boat Co

    115 Barnes St, Daleville, AL 36322-4161

    New boats
    Call Website

Decatur 1

  1. Dry Creek Marine llc

    451 McEntire Ln, Decatur, AL 35603-7607

    Mon-Fri 8-5, Sat 8-12, Sun closed

    New boatsUsed boatsService deptPartsFinancing
    Call Website All Decatur

Elberta 1

  1. Scott's Marine

    27232 US Highway 98, Elberta, AL 36530-2724

    Mon-Fri 9-5:30, Sat 9-1, Sun closed

    New boatsUsed boatsService deptParts
    Call Website

Equality 1

  1. Russell Marine - Real Island Marina

    2700 Real Island Rd, Equality, AL 36026

    New boatsUsed boatsService deptPartsFinancingStorage
    Call Website

Fairhope 1

  1. Sportsman's Marine

    24201 US Highway 98, Fairhope, AL 36532

    Mon-Fri 8:30-5, Sat 8:30-12, Sun closed

    New boatsUsed boatsService deptPartsFinancing
    Call Website

Hartford 1

  1. Joe's Motor Services

    12346 E State Highway 52, Hartford, AL 36344-6326

    Mon-Fri 7am-4:30pm, Sat 7-11:30am

    New boatsUsed boatsService deptFinancing
    Call Website All Hartford

Hartselle 1

  1. NBC Customs & Marine

    2580 Highway 36 W, Hartselle, AL 35640-5254

    Mon-Fri 8am-4pm

    New boatsService dept
    Call Website

Hazel Green 1

  1. Rambo Marine

    15904 US-231, Hazel Green, AL 35750-8046

    Tue-Fri 8am-5pm, Sat 8am-4pm

    New boatsUsed boatsService deptPartsFinancing
    Call Website

Irvington 1

  1. Phoenix Marine US

    12161 Lee Bishop Rd, Irvington, AL 36544-3000

    New boatsService dept
    Call Website

Jasper 1

  1. Evans Marine - Smith Lake Pontoon Rentals, Boat Sales, and Service

    141 Hidden Cove Loop, Jasper, AL 35503-5324

    Tue-Fri 9am-5pm

    New boatsUsed boatsService deptParts
    Call Website All Jasper

Lanett 1

  1. Stateline Marine

    1045 County Road 212, Lanett, AL 36863-5305

    Mon-Fri 9am-5pm, Sat 9am-1pm

    New boatsUsed boatsService dept
    Call Website

Lineville 1

  1. Wedowee Marine South

    9681 AL-48, Lineville, AL 36266

    Mon-Sat 8am-5pm, Sun Closed

    New boatsService deptPartsFinancingStorage
    Call Website

Loxley 1

  1. Timber Creek Boats

    26189 State Highway 59, Loxley, AL 36551-6501

    New boats
    Call Website

Northport 1

  1. Pier 43 on Lake Tuscaloosa

    12175 Viewpoint Rd, Northport, AL 35475-2715

    Mon-Fri 9am-5pm

    New boatsUsed boatsService deptFinancingStorage
    Call Website

Sterrett 1

  1. Skier's Marine Westover

    10171 Highway 280, Sterrett, AL 35147-4139

    Mon-Fri 9am-6pm, Sat 9am-5pm

    New boatsUsed boatsService deptPartsFinancing
    Call Website

Sylacauga 1

  1. Flat Top Boats

    117 N Anniston Ave, Sylacauga, AL 35150

    New boats
    Call Website All Sylacauga

Trinity 1

  1. Dry Creek Marine llc

    3704 Gordon Terry Pkwy, Trinity, AL 35673

    Mon-Fri 8am-5pm, Sat 8am-12pm

    New boatsUsed boatsService deptPartsFinancing
    Call Website All Trinity

Tuscumbia 1

  1. Shoals Outdoor Sports

    1605 Us-72, Tuscumbia, AL 35674

    Tue 8:30am-6pm, Wed 8:30am-6pm, Thu 8:30am-6pm, Fri 8:30am-6pm, Sat 8:30am-3pm, Tue 8:30am-6pm, Wed 8:30am-6pm, Thu 8:30

    New boatsUsed boatsService deptPartsFinancing
    Call Website

Wedowee 1

  1. Wedowee Lake Marine

    21130 Highway 431, Wedowee, AL 36278-4308

    Mon-Sat 8am-5pm, Sun closed

    New boatsService deptPartsFinancingStorage
    Call Website

Westover 1

  1. Rambo Marine

    10396 Highway 280, Westover, AL 35147-4137

    Tue-Fri 8am-5pm, Sat 8am-4pm

    New boatsUsed boatsService deptPartsFinancing
    Call Website

Wetumpka 1

  1. Wetumpka Marine Electronics

    58 Ceasarville Rd, Wetumpka, AL 36092-9408

    Mon-Fri 7am-5pm

    New boatsUsed boatsService deptParts
    Call Website All Wetumpka
Ask about factory warranty coverage before you sign. New-boat warranties vary widely by manufacturer and can differ from what's promised verbally, so get the exact warranty terms in writing before finalizing a purchase.

Also in Alabama

Good to know

What's the difference between a boat dealer and a boat broker?

A dealer typically sells new boats directly from a manufacturer, often alongside used trade-ins, while a broker sells used boats on behalf of owners for a commission and usually doesn't carry new inventory. Dealers are the ones to check for factory warranties and manufacturer financing.

Can I negotiate the price on a new boat?

Yes — new boat prices at dealerships are generally negotiable, similar to buying a car, especially near the end of a model year or boating season when dealers want to clear inventory. It also helps to ask what's included, like trailer, rigging, or first service.

How to register a boat?

Boat registration is handled by state natural resources or motor vehicle departments upon submitting proof of ownership, a bill of sale, and required registration fees. After processing, you will receive official registration numbers and validation decals to display on your hull. Marine agencies across Alabama are available via BoatDealerAtlas with 60 local resources to guide your purchase.

How to get a boating license?

Obtaining a boating license generally requires completing an approved safe boating course online or in person, followed by passing a knowledge exam. Upon passing, state authorities issue a boater safety education card valid for life. Explore 60 marine services in Alabama on BoatDealerAtlas for local safety course recommendations.