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New Boat Dealers in Traverse City, MI

3 of the 7 boat dealers we list in Traverse City have new boats.

Map listings for 'boat dealer' mix new-inventory dealerships in with used-only lots and private brokers, and Google's info panel doesn't show which boats a dealer actually sells new. Every dealer on this page is confirmed to carry new boats from the dealership's own website or current inventory, not just a generic 'boat dealer' category tag.

  1. Action Water Sports of Traverse City

    611 W Commerce Dr, Traverse City, MI 49685-5800

    New boatsUsed boatsService deptPartsFinancing
    Call Website Directions

  2. Irish Boat Shop

    988 W Commerce Dr, Traverse City, MI 49685-9376

    Mon-Fri 8am-5pm, Sat 9am-2pm

    New boatsUsed boatsService deptPartsFinancingStorage
    Call Website Directions

  3. Sailsport Marine, LLC

    13988 S Robinson Rd, Traverse City, MI 49684

    New boatsUsed boatsParts
    Call Website Directions
Ask about factory warranty coverage before you sign. New-boat warranties vary widely by manufacturer and can differ from what's promised verbally, so get the exact warranty terms in writing before finalizing a purchase.

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Good to know

What's the difference between a boat dealer and a boat broker?

A dealer typically sells new boats directly from a manufacturer, often alongside used trade-ins, while a broker sells used boats on behalf of owners for a commission and usually doesn't carry new inventory. Dealers are the ones to check for factory warranties and manufacturer financing.

Can I negotiate the price on a new boat?

Yes — new boat prices at dealerships are generally negotiable, similar to buying a car, especially near the end of a model year or boating season when dealers want to clear inventory. It also helps to ask what's included, like trailer, rigging, or first service.