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Boat Dealers in Madison, WI

6 of the 15 boat, RV, motorcycle and trailer dealers we list in Madison are boat sales and brokerages.

Boat dealers range from full-service marinas carrying new factory-backed models to independent brokerages specializing in pre-owned inventory. A map pin shows the location, but it will not tell you if a shop focuses on freshwater pontoon boats, offshore center consoles, or heavy-duty aluminum fishing rigs. Choosing the right dealer often comes down to their on-site rigging services, winter storage options, and whether they handle trade-ins or consignment.

  1. Redline Watersports

    4805 Voges Rd, Madison, WI 53718-6955

    Mon 12-5, Tue-Fri 9-5, Sat 9-3

    New boatsUsed boatsService deptStorage
    Call Website Directions

  2. D.L. Anderson Co.

    5440 Blue Bill Park Dr, Madison, WI 53704-7690

    Used boatsService deptParts
    Call Website Directions

  3. West Marine

    2455 W Broadway, Madison, WI 53713

    Service deptPartsStorage
    Call Website Directions

  4. Boat Works of Madison

    5331 Wayne Terrace, Madison, WI 53718

    Service dept
    Call Website Directions

  5. Marine Tops Unlimited

    219 N Fair Oaks Ave Ste B, Madison, WI 53714-1641

    Storage
    Call Website Directions

  6. Kris' Custom Sewing

    3956 Hoepker Rd, Madison, WI 53718-6214

    Service dept
    Call Directions
Verify inventory before driving out. Showroom stock turns over quickly during peak seasons, so call ahead to confirm the specific hull sizes, outboard brands, or pre-owned listings you want to inspect are currently on the lot.

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Good to know

What is the difference between buying from a dealer and a private seller?

Dealers typically offer structured financing, handle title transfers and registration paperwork, and often provide short-term warranties or pre-delivery inspections. Buying privately may offer lower upfront prices, but you assume all responsibility for mechanical surveys and clear title verification.

Do boat dealers accept trade-ins or sell on consignment?

Many established dealers accept trade-ins toward new or newer used models, provided the trade passes a hull and engine inspection. Others operate consignment programs where they market your vessel on their lot for a percentage fee, usually ranging from 10% to 15% of the final sale price.

Should I get a professional marine survey when buying from a dealer?

For larger or higher-value pre-owned boats, hiring an independent accredited marine surveyor is a standard safeguard. Even if a dealer conducts an in-house safety check, an independent survey gives you an unbiased assessment of the hull, transom, electrical systems, and powertrain before you sign.