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Boat Dealers in Sturgeon Bay, WI

10 of the 12 boat, RV, motorcycle and trailer dealers we list in Sturgeon Bay are boat sales and brokerages.

Boat dealers range from full-service marinas carrying new factory-backed models to independent brokerages specializing in pre-owned inventory. A map pin shows the location, but it will not tell you if a shop focuses on freshwater pontoon boats, offshore center consoles, or heavy-duty aluminum fishing rigs. Choosing the right dealer often comes down to their on-site rigging services, winter storage options, and whether they handle trade-ins or consignment.

  1. Ricks my Boat Guy-Centerpointe Marina

    77 S 1st Ave, Sturgeon Bay, WI 54235-2545

    New boatsUsed boatsPartsFinancingStorage
    Call Website Directions

  2. SkipperBud's

    705 Quarterdeck Ln, Sturgeon Bay, WI 54235

    Used boatsService deptFinancingStorage
    Call Website Directions

  3. Bay Marine

    6972 WI-42, Sturgeon Bay, WI 54235

    Used boatsService deptFinancingStorage
    Call Website Directions

  4. Calibre Boat Repair

    61 Michigan St, Sturgeon Bay, WI 54235-2517

    Service dept
    Call Website Directions

  5. Roen Salvage Company

    180 E Redwood St, Sturgeon Bay, WI 54235

    Service dept
    Call Website Directions

  6. Door County Boat Rentals

    1627 Memorial Dr, Sturgeon Bay, WI 54235-1503

    Service dept
    Call Website Directions

  7. Bentley Powerboats Inc

    6870 County Road C, Sturgeon Bay, WI 54235-8636

    Service dept
    Call Website Directions

  8. Fincantieri Marine Group

    605 N 3rd Ave, Sturgeon Bay, WI 54235-2324

    Call Website Directions

  9. Whitefish Bay Boat Launch Beach

    Sturgeon Bay, WI

    Service dept
    Directions

  10. Centerpointe Yacht Services

    77 S 1st Ave, Sturgeon Bay, WI 54235-2545

    Call Directions
Verify inventory before driving out. Showroom stock turns over quickly during peak seasons, so call ahead to confirm the specific hull sizes, outboard brands, or pre-owned listings you want to inspect are currently on the lot.

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Good to know

What is the difference between buying from a dealer and a private seller?

Dealers typically offer structured financing, handle title transfers and registration paperwork, and often provide short-term warranties or pre-delivery inspections. Buying privately may offer lower upfront prices, but you assume all responsibility for mechanical surveys and clear title verification.

Do boat dealers accept trade-ins or sell on consignment?

Many established dealers accept trade-ins toward new or newer used models, provided the trade passes a hull and engine inspection. Others operate consignment programs where they market your vessel on their lot for a percentage fee, usually ranging from 10% to 15% of the final sale price.

Should I get a professional marine survey when buying from a dealer?

For larger or higher-value pre-owned boats, hiring an independent accredited marine surveyor is a standard safeguard. Even if a dealer conducts an in-house safety check, an independent survey gives you an unbiased assessment of the hull, transom, electrical systems, and powertrain before you sign.