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New Boat Dealers in Athens, AL

6 of the 7 boat dealers we list in Athens have new boats.

Map listings for 'boat dealer' mix new-inventory dealerships in with used-only lots and private brokers, and Google's info panel doesn't show which boats a dealer actually sells new. Every dealer on this page is confirmed to carry new boats from the dealership's own website or current inventory, not just a generic 'boat dealer' category tag.

  1. Haney Marine and Outdoors

    8390 US-72, Athens, AL 35611-9078

    New boatsUsed boatsService deptParts
    Call Website Directions

  2. ONE Boat Rescue Boats

    13481 US Highway 31, Athens, AL 35611-5734

    New boats
    Call Website Directions

  3. Skiers Marine Athens

    15493 US Hwy 72, Athens, AL 35611

    Tue-Fri 8:30-4, Sat 8:30-4

    New boatsService deptPartsFinancing
    Call Website Directions

  4. Skiers Marine Athens

    15493 US-72, Athens, AL 35611-7369

    Mon-Fri 9-6, Sat 9-5, Sun closed

    New boatsService deptPartsFinancing
    Call Website Directions

  5. Southern Mud Sports Huntsville

    26839 US-72, Athens, AL 35613-7826

    New boatsFinancing
    Call Website Directions

  6. The Boat House

    901 S Jefferson St, Athens, AL 35611-3549

    Mon-Fri 8am-5pm, Sat 8am-12pm

    New boatsUsed boatsService deptPartsFinancing
    Call Website Directions
Ask about factory warranty coverage before you sign. New-boat warranties vary widely by manufacturer and can differ from what's promised verbally, so get the exact warranty terms in writing before finalizing a purchase.

Also in Athens

More in Athens and Alabama

New Boat Dealers near Athens

Good to know

What's the difference between a boat dealer and a boat broker?

A dealer typically sells new boats directly from a manufacturer, often alongside used trade-ins, while a broker sells used boats on behalf of owners for a commission and usually doesn't carry new inventory. Dealers are the ones to check for factory warranties and manufacturer financing.

Can I negotiate the price on a new boat?

Yes — new boat prices at dealerships are generally negotiable, similar to buying a car, especially near the end of a model year or boating season when dealers want to clear inventory. It also helps to ask what's included, like trailer, rigging, or first service.