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New Boat Dealers in Gulf Shores, AL

5 of the 7 boat dealers we list in Gulf Shores have new boats.

Map listings for 'boat dealer' mix new-inventory dealerships in with used-only lots and private brokers, and Google's info panel doesn't show which boats a dealer actually sells new. Every dealer on this page is confirmed to carry new boats from the dealership's own website or current inventory, not just a generic 'boat dealer' category tag.

  1. Chris LaBorde - Legendary Marine

    325 Waterway West Blvd, Gulf Shores, AL 36542-3089

    Mon-Fri 8am-5pm, Sat 8:30am-5pm

    New boatsUsed boatsService deptFinancingStorage
    Call Website Directions

  2. Legendary Marine

    3977 Gulf Shores Pkwy, Gulf Shores, AL 36542-2737

    Mon 8:30am-5:30pm, Tue 8:30am-5:30pm, Wed 8:30am-5:30pm, Thu 8:30am-5:30pm, Fri 8:30am-5:30pm, Sat 8:30am-5pm

    New boatsUsed boatsService deptFinancingStorage
    Call Website Directions

  3. MarineMax Gulf Shores

    3829 Gulf Shores Pkwy, Gulf Shores, AL 36542-2711

    Mon-Fri 8am-5pm, Sat 9am-5pm

    New boatsUsed boatsService deptPartsFinancing
    Call Website Directions

  4. Midwest - Alabama - Gulf Shores

    3829 Gulf Shores Parkway, Gulf Shores, AL 36542

    Mon-Fri 8am-5pm, Sat 9am-5pm

    New boatsUsed boatsService deptPartsFinancing
    Website Directions

  5. Paradise Marine Center

    6940 State Highway 59, Gulf Shores, AL 36542-2508

    Mon-Fri 8am-5pm, Sat 8am-3pm

    New boatsUsed boatsService deptPartsFinancing
    Call Website Directions
Ask about factory warranty coverage before you sign. New-boat warranties vary widely by manufacturer and can differ from what's promised verbally, so get the exact warranty terms in writing before finalizing a purchase.

Also in Gulf Shores

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New Boat Dealers near Gulf Shores

Good to know

What's the difference between a boat dealer and a boat broker?

A dealer typically sells new boats directly from a manufacturer, often alongside used trade-ins, while a broker sells used boats on behalf of owners for a commission and usually doesn't carry new inventory. Dealers are the ones to check for factory warranties and manufacturer financing.

Can I negotiate the price on a new boat?

Yes — new boat prices at dealerships are generally negotiable, similar to buying a car, especially near the end of a model year or boating season when dealers want to clear inventory. It also helps to ask what's included, like trailer, rigging, or first service.