This section listings local marine dealerships and brokerages that sell dedicated freshwater and saltwater fishing craft, including aluminum utility hulls, bass boats, and center consoles. Dealer inventories include new models and inspected pre-owned vessels ranging from shallow-draft skiffs to fully rigged tournament setups. Before visiting or requesting quotes, verify whether rigging fees, outboard mounting, and trailer packages are factored into the listed price.
Hayward 3
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American Marine Hayward
15643 W County Road B, Hayward, WI 54843-2680
Mon-Fri 8-5, Sat 9-2, Sun closed
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American Marine Hayward
15643 Co Rd B, Hayward, WI 54843
Mon-Fri 8-5, Sat 9-2, Sun closed
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Hayward Marine
15271 W State Road 77, Hayward, WI 54843-6417
Mon-Fri 9-5, Sat 9-3, Sun closed
Nekoosa 2
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Evenson's Marine Llc
590 County Road Z, Nekoosa, WI 54457-8963
Mon-Fri 9-5, Sat 9-2
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Evenson's Marine Llc
590 County Rd Z, Nekoosa, WI 54457
Mon-Fri 9-5, Sat 9-2
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The Boat House Three Lakes
7453 Highway X, Three Lakes, WI 54562-9222
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The Boat House Three Lakes
6727 US-45, Three Lakes, WI 54562-9377
Allenton 1
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All Out Marine
6638 Nickel Ln, Allenton, WI 53002-9552
Mon-Fri 9-6, Sat 9-2, Sun closed
Arlington 1
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Mad City Marine/RV Sales INC.
N827 US Highway 51, Arlington, WI 53911-9779
Cable 1
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Runamuk Rides
43555 US Highway 63, Cable, WI 54821-2000
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American Marine
1331 122nd St, Chippewa Falls, WI 54729-6353
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Clarence's Harbor Inc
N7288 Winnebago Dr, Fond du Lac, WI 54935-2749
Hartland 1
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Sun Sport Marine Inc
710 Rose Dr, Hartland, WI 53029-8351
Holcombe 1
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American Marine Lake Holcombe
26250 County Highway M, Holcombe, WI 54745-9433
Mon-Fri 9-5, Sat 9-1, Sun closed
Kewaunee 1
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Accurate Marine & Storage LLC
203 Dodge St, Kewaunee, WI 54216-1402
Mon-Fri 8-5, Sat 8-12
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American Marine La Crosse
922 Bainbridge St, La Crosse, WI 54603-1520
Mon-Fri 8-5, Sat 9-2
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The Boat House Lake Geneva
N2062 S Lakeshore Dr, Lake Geneva, WI 53147
Lodi 1
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Don's Marine
N1401 WI-113, Lodi, WI 53555
Mon-Fri 8-5, Sat 9-2
Madison 1
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Marine Tops Unlimited
219 N Fair Oaks Ave Ste B, Madison, WI 53714-1641
Manitowoc 1
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The Boat House Manitowoc
6000 County Rd JJ, Manitowoc, WI 54220
Mequon 1
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Finval U.S.
11431 N Port Washington Rd, Mequon, WI 53092-3449
Merrill 1
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Aquacraft Inc
W4599 Pope Rd, Merrill, WI 54452
Nashotah 1
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The Boat House Lake Country
W73 E Wisconsin Ave, Nashotah, WI 53058-9768
Oshkosh 1
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SkipperBud's
1351 Egg Harbor Ln, Oshkosh, WI 54904
Pewaukee 1
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SkipperBud's
1030 Silvernail Rd, Pewaukee, WI 53072-5549
Racine 1
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Racine Riverside Marine
950 Erie St, Racine, WI 53402-5116
Mon-Fri 8am-4:30pm Sat 8am-12pm
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Ride North Sheboygan
5425 Racetrack Rd, Sheboygan, WI 53081-1112
Tue-Sat varies; Closed Sun-Mon
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The Boat House Door County
2587 S Bay Shore Dr, Sister Bay, WI 54234
St Germain 1
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Premier Powersports & Marine
7792 WI-70, St Germain, WI 54558-9122
Mon-Fri 8-5 Sat 8-4 Sun by Appt
Sullivan 1
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Sun Sport Marine
502 Madison Ave, Sullivan, WI 53178-7102
Mon-Fri 10-5 Sat 9-1 Sun Closed
Superior 1
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Lake Assault Boats
1 Clough Ave, Superior, WI 54880-1300
Waunakee 1
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Pharo Marine
5341 W River Rd, Waunakee, WI 53597-9529
Mon-Fri 9-5 Sat 9-12 Sun Closed
Wausau 1
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Rib Mountain Marine
110 Flieth St, Wausau, WI 54401
Mon-Fri 9-5 Sat-Sun Closed
Whitewater 1
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The Boat House Whitewater
8066 Co Hwy P, Whitewater, WI 53190
Woodruff 1
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Plowman's Marine Inc.
382 US-51, Woodruff, WI 54568
Mon-Fri 9-4 Sat 9-12 Sun Closed
Also in Wisconsin
- Boat Dealers with Service & Repair84
- Used Boat Dealers74
- New Boat Dealers68
- Boat Dealers with On-Site Storage54
- Boat Dealers with a Parts Department44
- Boat Dealers Offering Financing40
- Boat Winterization and Shrink Wrap38
- Pontoon Boat Dealers32
- Boats for Sale and Marine Inventory22
- Boat Dealers Offering Marine Loans and Financing16
- Boat Dealers Accepting Trade-Ins and Buyouts9
- Center Console Boats for Sale and Service8
- Boat Financing and Marine Loan Options8
Good to know
How much does a basic aluminum fishing boat cost in the US?
New entry-level 14-to-16-foot aluminum utility boats with a 20-to-40 HP outboard engine and basic trailer range from $10,000 to $20,000. Fully rigged deep-V or tournament aluminum models with 90+ HP motors, livewells, and factory-installed sonar generally cost between $28,000 and $55,000.
What are the main advantages of aluminum fishing boats over fiberglass?
Aluminum hulls weigh up to 30% to 50% less than equivalent fiberglass models, lowering towing weight requirements and reducing fuel consumption on the water. They offer higher impact resistance when contacting rocks, gravel shores, or submerged logs in shallow inland waters.
Are fish finders and trolling motors included in the boat sales price?
Standard factory packages usually include entry-level depth finders or basic bow-mount motors, but high-end GPS chartplotters and spot-lock trolling motors are typically sold as add-ons. Marine dealers charge between $1,500 and $6,000 additional for premium electronics installation and custom rigging.
How to register a boat?
Boat registration is handled by state natural resources or motor vehicle departments upon submitting proof of ownership, a bill of sale, and required registration fees. After processing, you will receive official registration numbers and validation decals to display on your hull. Marine agencies across Wisconsin are available via BoatDealerAtlas with 35 local resources to guide your purchase.
How to get a boating license?
Obtaining a boating license generally requires completing an approved safe boating course online or in person, followed by passing a knowledge exam. Upon passing, state authorities issue a boater safety education card valid for life. Explore 35 marine services in Wisconsin on BoatDealerAtlas for local safety course recommendations.