Map listings for 'boat dealer' mix new-inventory dealerships in with used-only lots and private brokers, and Google's info panel doesn't show which boats a dealer actually sells new. Every dealer on this page is confirmed to carry new boats from the dealership's own website or current inventory, not just a generic 'boat dealer' category tag.
Delavan 4
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American Marine of Delavan
4138 Carol St, Delavan, WI 53115-3339
Mon-Sat 9-4, Sun 9-3 (summer)
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Gage Marine
5167 State Road 50, Delavan, WI 53115-4201
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Reed's Marine
174 WI-50, Delavan, WI 53115
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Reed's Marine
6140 Mound Rd, Delavan, WI 53115-2965
Holcombe 4
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Awaken Marine and Pro-Shops Lake Holcombe
25272 Highway 27, Holcombe, WI 54745
Mon-Fri 8-5, Sat 8-12, Sun closed
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American Marine Lake Holcombe
26250 County Highway M, Holcombe, WI 54745-9433
Mon-Fri 9-5, Sat 9-1, Sun closed
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Awaken Marine and Pro-Shops
27415 281st St, Holcombe, WI 54745-5636
Mon-Fri 8am-5pm, Sat 8am-noon
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Lake Holcombe Dock & Lift LLC
27964 305th Ave, Holcombe, WI 54745-8804
Mon 9-5, Wed-Fri 9-5, Sat 9-12
Hayward 3
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American Marine Hayward
15643 W County Road B, Hayward, WI 54843-2680
Mon-Fri 8-5, Sat 9-2, Sun closed
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American Marine Hayward
15643 Co Rd B, Hayward, WI 54843
Mon-Fri 8-5, Sat 9-2, Sun closed
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Hayward Marine
15271 W State Road 77, Hayward, WI 54843-6417
Mon-Fri 9-5, Sat 9-3, Sun closed
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Melges Performance Sailboats
W3730 Forest Glen St, Lake Geneva, WI 53195-6602
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The Boat House Lake Geneva
N2062 S Lakeshore Dr, Lake Geneva, WI 53147
Minocqua 2
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Gage Marine - Minocqua
8019 US Highway 51 S, Minocqua, WI 54548-9145
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Ryden Marine and Minocqua Yamaha
9724 WI-70, Minocqua, WI 54548-9753
Mon-Fri 8:30-5, Sat 9-1
Nekoosa 2
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Evenson's Marine Llc
590 County Road Z, Nekoosa, WI 54457-8963
Mon-Fri 9-5, Sat 9-2
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Evenson's Marine Llc
590 County Rd Z, Nekoosa, WI 54457
Mon-Fri 9-5, Sat 9-2
Oshkosh 2
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SkipperBud's
1351 Egg Harbor Ln, Oshkosh, WI 54904
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Sweetwater Performance Center
501 S Main St, Oshkosh, WI 54902-6055
Mon-Fri 8-4:30, Sat 9-1
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The Boat House Door County
2587 S Bay Shore Dr, Sister Bay, WI 54234
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Yacht Works Inc
10967 State Highway 42, Sister Bay, WI 54234-9640
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The Boat House Three Lakes
7453 Highway X, Three Lakes, WI 54562-9222
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The Boat House Three Lakes
6727 US-45, Three Lakes, WI 54562-9377
Wautoma 2
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Blackhawk Marine
W7461 State Road 21 73, Wautoma, WI 54982
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Mark's Quality Marine And Sport Shop
W7488 State Road 21 73, Wautoma, WI 54982-7708
Mon-Sat 8am-4pm, Sun 10-2
Allenton 1
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All Out Marine
6638 Nickel Ln, Allenton, WI 53002-9552
Mon-Fri 9-6, Sat 9-2, Sun closed
Appleton 1
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Sport-O-Motive
5501 W Neubert Rd, Appleton, WI 54913-6522
Mon-Fri 8:30-5/6, Sat 8:30-12, Sun closed
Arlington 1
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Mad City Marine/RV Sales INC.
N827 US Highway 51, Arlington, WI 53911-9779
Balsam Lake 1
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Breezy Bay Motor Sports
1950 100th St, Balsam Lake, WI 54810-2313
Mon-Fri 9-4, Sat 9-12, closed Dec-Mar
Bass Lake 1
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Timber Marine Services
14273W CR-K, Bass Lake, WI 54843
Mon-Fri 9-5, Sat 9-3, Sun by appt
Beloit 1
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Jerrys Sports Service - Lund Boat Dealer
3100 S Riverside Dr, Beloit, WI 53511-1529
Mon-Fri 8:30-5, Sat 9-12, Sun closed
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American Marine
1331 122nd St, Chippewa Falls, WI 54729-6353
Clinton 1
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TMC
937 14th Ave, Clinton, WI 54812-9135
Mon-Fri 8am-4:30pm
Danbury 1
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Northern Lakes Marine LLC
3004 Lake 26 Rd, Danbury, WI 54830
Tue-Sat 8-4:30, Mon/Sun closed
Delafield 1
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Gordy's Boat Sales
1766 Milwaukee St, Delafield, WI 53018-2017
Mon 8am-5pm, Tue 8am-5pm, Wed 8am-5pm, Thu 8am-5pm, Fri 8am-5pm, Sat 8am-5pm, Sun 8am-5pm
East Troy 1
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East Troy Marine
2708 Main St, East Troy, WI 53120-1400
Tue-Fri 9-5, Sat 9-12
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Moon Marine
N7375 Mosher Dr, Fond du Lac, WI 54937-8430
Gillett 1
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Montego Bay Pontoons
39 N Harding Ave, Gillett, WI 54124-9016
Hudson 1
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Hooper's Yachts
871 Tamarack Ln, Hudson, WI 54016-7408
Iola 1
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Recon Boats
E2738 WI-161, Iola, WI 54945
Kaukauna 1
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Dave's Sport & Marine
N244 State Highway 55, Kaukauna, WI 54130
Kenosha 1
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Sail Place Inc
21 56th St, Kenosha, WI 53140-3798
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American Marine La Crosse
922 Bainbridge St, La Crosse, WI 54603-1520
Mon-Fri 8-5, Sat 9-2
Lodi 1
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Don's Marine
N1401 WI-113, Lodi, WI 53555
Mon-Fri 8-5, Sat 9-2
Lomira 1
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The Boat Doc
N11463 Columbia Dr, Lomira, WI 53048-9766
Mon 9-6, Tue-Fri 9-5, Sat 9-12
Madison 1
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Redline Watersports
4805 Voges Rd, Madison, WI 53718-6955
Mon 12-5, Tue-Fri 9-5, Sat 9-3
Manitowoc 1
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The Boat House Manitowoc
6000 County Rd JJ, Manitowoc, WI 54220
McFarland 1
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Nighthawk Canoes
5725 Lake Edge Rd, McFarland, WI 53558-8703
Mequon 1
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Finval U.S.
11431 N Port Washington Rd, Mequon, WI 53092-3449
Merrill 1
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Aquacraft Inc
W4599 Pope Rd, Merrill, WI 54452
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CenterPointe Yacht Services
700 S Water St, Milwaukee, WI 53204-1650
Mon-Fri 9-5, Sat 9-4
Montello 1
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Johnson's Boats & Motors
524 Underwood Ave, Montello, WI 53949-9250
Mon-Fri 8-5, Sat 8-2
Nashotah 1
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The Boat House Lake Country
W73 E Wisconsin Ave, Nashotah, WI 53058-9768
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Gordy's Boat Sales, Lake Country
20 S Main St, Oconomowoc, WI 53066-5255
Mon 8am-5pm, Tue 8am-5pm, Wed 8am-5pm, Thu 8am-5pm, Fri 8am-5pm, Sat 8am-5pm, Sun 8am-5pm
Oconto 1
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Cruisers Yachts
804 Pecor St, Oconto, WI 54153-1761
Pewaukee 1
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SkipperBud's
1030 Silvernail Rd, Pewaukee, WI 53072-5549
Port Washington 1
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Yamaha of Port Washington
540 W Grand Ave, Port Washington, WI 53074-2135
Tue-Sat 9am-6pm; Closed Sun-Mon
Racine 1
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Racine Riverside Marine
950 Erie St, Racine, WI 53402-5116
Mon-Fri 8am-4:30pm Sat 8am-12pm
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Ride North Sheboygan
5425 Racetrack Rd, Sheboygan, WI 53081-1112
Tue-Sat varies; Closed Sun-Mon
Shell Lake 1
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Shell Lake Marine
800 N Lake Dr, Shell Lake, WI 54871
Mon-Fri 8-4:30 Sat 8-2 Sun Closed
St Germain 1
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Premier Powersports & Marine
7792 WI-70, St Germain, WI 54558-9122
Mon-Fri 8-5 Sat 8-4 Sun by Appt
Stephenson 1
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Twin Bridge Four Seasons
W11353 County Road X, Stephenson, WI 54114-8003
Mon-Fri 8-4 Sat 9-12 Sun by Appt
Superior 1
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Lake Assault Boats
1 Clough Ave, Superior, WI 54880-1300
Van Dyne 1
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Wendts Marine Inc
N9691 Lakeshore Dr, Van Dyne, WI 54979-9703
Mon-Fri 9am-5pm Sat-Sun Closed
Walworth 1
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Munson Ski & Marine
W5749 County Road B, Walworth, WI 53184-5966
Tue-Fri 9-5 Sat 9-4 Sun 11-4 Closed Mon
Waunakee 1
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Pharo Marine
5341 W River Rd, Waunakee, WI 53597-9529
Mon-Fri 9-5 Sat 9-12 Sun Closed
Whitewater 1
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The Boat House Whitewater
8066 Co Hwy P, Whitewater, WI 53190
Woodruff 1
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Plowman's Marine Inc.
382 US-51, Woodruff, WI 54568
Mon-Fri 9-4 Sat 9-12 Sun Closed
Also in Wisconsin
- Boat Dealers with Service & Repair84
- Used Boat Dealers74
- Boat Dealers with On-Site Storage54
- Boat Dealers with a Parts Department44
- Boat Dealers Offering Financing40
- Boat Winterization and Shrink Wrap38
- New and Used Fishing Boats for Sale35
- Pontoon Boat Dealers32
- Boats for Sale and Marine Inventory22
- Boat Dealers Offering Marine Loans and Financing16
- Boat Dealers Accepting Trade-Ins and Buyouts9
- Center Console Boats for Sale and Service8
- Boat Financing and Marine Loan Options8
Good to know
What's the difference between a boat dealer and a boat broker?
A dealer typically sells new boats directly from a manufacturer, often alongside used trade-ins, while a broker sells used boats on behalf of owners for a commission and usually doesn't carry new inventory. Dealers are the ones to check for factory warranties and manufacturer financing.
Can I negotiate the price on a new boat?
Yes — new boat prices at dealerships are generally negotiable, similar to buying a car, especially near the end of a model year or boating season when dealers want to clear inventory. It also helps to ask what's included, like trailer, rigging, or first service.
How to register a boat?
Boat registration is handled by state natural resources or motor vehicle departments upon submitting proof of ownership, a bill of sale, and required registration fees. After processing, you will receive official registration numbers and validation decals to display on your hull. Marine agencies across Wisconsin are available via BoatDealerAtlas with 68 local resources to guide your purchase.
How to get a boating license?
Obtaining a boating license generally requires completing an approved safe boating course online or in person, followed by passing a knowledge exam. Upon passing, state authorities issue a boater safety education card valid for life. Explore 68 marine services in Wisconsin on BoatDealerAtlas for local safety course recommendations.