Across Wisconsin, of the 198 boat dealers we list, 195 give a phone number, 64 publish opening hours and 164 have a website. No national chains here — every dealer on this page is independent.
Cities
Largest first. Towns with a single dealer are listed further down this page.
- Oshkosh7
- Fond du Lac5
- Hayward5
- Delavan4
- Green Bay4
- Holcombe4
- Oconomowoc4
- Chippewa Falls3
- Crivitz3
- Fremont3
- Kenosha3
- Lake Geneva3
- Milwaukee3
- Pewaukee3
- Sturgeon Bay3
- Three Lakes3
- Appleton2
- Burlington2
- Danbury2
- Hudson2
- Kaukauna2
- La Crosse2
- Madison2
- Mequon2
- Merrill2
- Minocqua2
- Nashotah2
- Nekoosa2
- New Lisbon2
- Racine2
- Richfield2
- Sheboygan2
- Sister Bay2
- Somerset2
- Suamico2
- Twin Lakes2
- Waupaca2
- Wautoma2
- West Bend2
Wisconsin, by feature
- 84
- 74
- 68
- 54
- 44
- 40
- 38
- 35
- 32
- 22
- 16
- 9
- 8
- 8
Other towns in Wisconsin
One dealer each — too few for a page of their own, so they live here.
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Power Sports AbramsAbrams
2667 E Frontage Rd, Abrams, WI 54101-9569
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All Out MarineAllenton
6638 Nickel Ln, Allenton, WI 53002-9552
Mon-Fri 9-6, Sat 9-2, Sun closed
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Amherst MarineAmherst
422 S Main St, Amherst, WI 54406-9393
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Mad City Marine/RV Sales INC.Arlington
N827 US Highway 51, Arlington, WI 53911-9779
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Superior Dive & Marine serviceAshland
1508 Beaser Ave, Ashland, WI 54806-3619
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Breezy Bay Motor SportsBalsam Lake
1950 100th St, Balsam Lake, WI 54810-2313
Mon-Fri 9-4, Sat 9-12, closed Dec-Mar
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Timber Marine ServicesBass Lake
14273W CR-K, Bass Lake, WI 54843
Mon-Fri 9-5, Sat 9-3, Sun by appt
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Northland YachtsBayfield
34475 Port Superior Rd, Bayfield, WI 54814-3502
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Jerrys Sports Service - Lund Boat DealerBeloit
3100 S Riverside Dr, Beloit, WI 53511-1529
Mon-Fri 8:30-5, Sat 9-12, Sun closed
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Wemmers' Island AutoBerlin
224 Ripon Rd, Berlin, WI 54923
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Thomas MarineBirchwood
122 E Elm Ave, Birchwood, WI 54817
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Boulder Marine CenterBoulder Junction
10444 Main St, Boulder Junction, WI 54512-9764
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Runamuk RidesCable
43555 US Highway 63, Cable, WI 54821-2000
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Marine PlusCadott
8877 County Highway K, Cadott, WI 54727-5512
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Kennedy PontoonsCenturia
423 5th St, Centuria, WI 54824-9013
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TMCClinton
937 14th Ave, Clinton, WI 54812-9135
Mon-Fri 8am-4:30pm
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Running Right Marine LLCClintonville
N11850 CR-DD, Clintonville, WI 54929-9200
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Crandon Docks and LiftsCrandon
105 E Pioneer St, Crandon, WI 54520-1623
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Mr. Outboard’s Watersports MarineDe Pere
1785 Mid Valley Dr, De Pere, WI 54115-9101
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Great River Boat ExpressDe Soto
E1398 Will Kumlin Rd, De Soto, WI 54624-8640
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Gordy's Boat SalesDelafield
1766 Milwaukee St, Delafield, WI 53018-2017
Mon 8am-5pm, Tue 8am-5pm, Wed 8am-5pm, Thu 8am-5pm, Fri 8am-5pm, Sat 8am-5pm, Sun 8am-5pm
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ZMAX Waterfowl LLCEagle
W357S8965 Godfrey Ln, Eagle, WI 53119-2328
By appointment
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Lifetime Lift and DockEagle River
5051 WI-70 Trunk, Eagle River, WI 54521
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East Troy MarineEast Troy
2708 Main St, East Troy, WI 53120-1400
Tue-Fri 9-5, Sat 9-12
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Spring Brook Marina & Yacht SalesEgg Harbor
7420 Meadow Bluff Rd, Egg Harbor, WI 54209
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B & B Motor SportsElkhart Lake
124 N Lincoln St, Elkhart Lake, WI 53020-2116
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DeckJet WatercraftElkhorn
W5180 Jason Rd, Elkhorn, WI 53121-2466
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Garrett Bay Boat Launch BeachEllison Bay
Garrett Bay Rd, Ellison Bay, WI 54210
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Lake Geneva Marine CoFontana-on-Geneva Lake
454 Lake St, Fontana-on-Geneva Lake, WI 53125-1246
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River North BoatyardFort Atkinson
W6745 State Road 106, Fort Atkinson, WI 53538-9599
Mon-Fri 9-5/6, Sat 9-2, Sun 9-12
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Montego Bay PontoonsGillett
39 N Harding Ave, Gillett, WI 54124-9016
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Shoreline Boat CenterGreen Lake
509 Commercial Ave, Green Lake, WI 54941-8824
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M-W MarineHales Corners
11901 W Janesville Rd, Hales Corners, WI 53130-2352
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Kasten MarineHartford
857 W State St, Hartford, WI 53027-1063
Mon-Fri 9-5, Sat-Sun closed
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Sun Sport Marine IncHartland
710 Rose Dr, Hartland, WI 53029-8351
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Holmen MarineHolmen
116 Holmen Dr N, Holmen, WI 54636-9312
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Bridgeport MarineHoulton
1441 Main St, Houlton, WI 54082-2041
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Ox-Bo MarineHubbard
N5350 Club Grounds Rd, Hubbard, WI 53039-9600
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Recon BoatsIola
E2738 WI-161, Iola, WI 54945
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Kettle MarineJackson
W220N16712 County Road P, Jackson, WI 53037-8995
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Rock County Jet Ski Pwc RprJanesville
211 Glen St, Janesville, WI 53545-2421
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BT Custom LLCJuneau
N4881 St Helena Rd, Juneau, WI 53039-9636
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Accurate Marine & Storage LLCKewaunee
203 Dodge St, Kewaunee, WI 54216-1402
Mon-Fri 8-5, Sat 8-12
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M&J MarineKronenwetter
1480 Kronenwetter Dr, Kronenwetter, WI 54455-9003
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Dells Watersports Boat RentalsLake Delton
255 Wisconsin Dells Pkwy S, Lake Delton, WI 53965-8305
Mon-Sat 8-6
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The Boat CenterLake Hallie
2031 S Prairie View Rd, Lake Hallie, WI 54729-5588
Mon-Fri 9am-5pm, Sat 9am-1pm
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Zellmer MarineLarsen
8362 County Road MM, Larsen, WI 54947-9504
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Don's MarineLodi
N1401 WI-113, Lodi, WI 53555
Mon-Fri 8-5, Sat 9-2
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The Boat DocLomira
N11463 Columbia Dr, Lomira, WI 53048-9766
Mon 9-6, Tue-Fri 9-5, Sat 9-12
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The Boat House ManitowocManitowoc
6000 County Rd JJ, Manitowoc, WI 54220
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Nighthawk CanoesMcFarland
5725 Lake Edge Rd, McFarland, WI 53558-8703
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Valley Marine Mart IncMenasha
100 Water St, Menasha, WI 54952-3038
Mon-Fri 8-5, Sat 9-12
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Ferrylanding Marine IncMerrimac
217 Wisconsin, Merrimac, WI 53561-9524
Mon-Fri 8-5, Sat 9-1
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Link RecreationalMinong
304 US-53-Br, Minong, WI 54859-4413
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Johnson's Boats & MotorsMontello
524 Underwood Ave, Montello, WI 53949-9250
Mon-Fri 8-5, Sat 8-2
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Mw MarineMuskego
S63W13951 W College Ave, Muskego, WI 53150
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Rivers Edge MarineNew London
616 W Wolf River Ave, New London, WI 54961-1360
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Warner's DockNew Richmond
1020 N Knowles Ave, New Richmond, WI 54017-1278
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Dal-Tech BoatworksOak Creek
2650 E Ryan Rd, Oak Creek, WI 53154
Mon 8am-5pm, Tue 8am-5pm, Wed 8am-5pm, Thu 8am-5pm, Fri 8am-5pm, Sat 8am-12pm
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Cruisers YachtsOconto
804 Pecor St, Oconto, WI 54153-1761
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La Crosse DockOnalaska
W7221 North Shore Ln, Onalaska, WI 54650-9614
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Elite Dock and LiftPark Falls
438 4th Ave N, Park Falls, WI 54552
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Motor Sports Marine LLCPearson
N10306 State Highway 55, Pearson, WI 54462-8032
Mon-Thu 9am-5pm, Fri 9am-6pm, Sat 9am-3pm
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EZ Dock Floating Dock SystemsPickerel
8227 CR-DD, Pickerel, WI 54465-9216
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Yamaha of Port WashingtonPort Washington
540 W Grand Ave, Port Washington, WI 53074-2135
Tue-Sat 9am-6pm; Closed Sun-Mon
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Shebuski Fiberglass, LLCPorterfield
N8009 State Highway 180 S, Porterfield, WI 54159-9509
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Gremore MarinePrairie du Chien
32815 County Road K, Prairie du Chien, WI 53821-8138
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Tetzlaff Yacht SalesPrescott
451 2nd St, Prescott, WI 54021-1638
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Edgewater MarineQuincy
2346 County Road Z, Quincy, WI 53934-9637
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Crystal-Pierz MarineRice Lake
2022 22 1/2 Ave, Rice Lake, WI 54868-9106
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Sinbad MarineRubicon
1761 Woodland Road, Rubicon, WI 53078
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Badger MarineSaratoga
715 WI-73, Saratoga, WI 54457-7466
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Harvey Yacht SalesSevastopol
6018 Trillium Ln, Sevastopol, WI 54235-9753
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American Marine & Motorsports Service CenterShawano
1100 E Green Bay St, Shawano, WI 54166-2206
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Shell Lake MarineShell Lake
800 N Lake Dr, Shell Lake, WI 54871
Mon-Fri 8-4:30 Sat 8-2 Sun Closed
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Arrow MarineSt Croix Falls
1956 US Highway 8, St Croix Falls, WI 54024-8112
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Premier Powersports & MarineSt Germain
7792 WI-70, St Germain, WI 54558-9122
Mon-Fri 8-5 Sat 8-4 Sun by Appt
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Twin Bridge Four SeasonsStephenson
W11353 County Road X, Stephenson, WI 54114-8003
Mon-Fri 8-4 Sat 9-12 Sun by Appt
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CenterPoint Marine Inc. (Relocating and under new business name of JH Marine LLC. Same phone number new address)Stevens Point
3625 Patch St, Stevens Point, WI 54481-4901
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Quam's Marine and MotorsportStoughton
1901 Barber Dr, Stoughton, WI 53589-3020
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Sun Sport MarineSullivan
502 Madison Ave, Sullivan, WI 53178-7102
Mon-Fri 10-5 Sat 9-1 Sun Closed
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Lake Assault BoatsSuperior
1 Clough Ave, Superior, WI 54880-1300
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Meyers MarineTomahawk
129 N 4th St, Tomahawk, WI 54487-1346
Mon-Thu 8-5 Fri 8-5:30 Sat 8-3 Sun Closed
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Wendts Marine IncVan Dyne
N9691 Lakeshore Dr, Van Dyne, WI 54979-9703
Mon-Fri 9am-5pm Sat-Sun Closed
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Boat House of MadisonVienna
5864 Easy St, Vienna, WI 53597-9645
Appointment Only
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Munson Ski & MarineWalworth
W5749 County Road B, Walworth, WI 53184-5966
Tue-Fri 9-5 Sat 9-4 Sun 11-4 Closed Mon
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Action Boat HouseWaukesha
S14W22605 Coral Dr, Waukesha, WI 53186-1538
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Pharo MarineWaunakee
5341 W River Rd, Waunakee, WI 53597-9529
Mon-Fri 9-5 Sat 9-12 Sun Closed
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Rib Mountain MarineWausau
110 Flieth St, Wausau, WI 54401
Mon-Fri 9-5 Sat-Sun Closed
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The Boat House WhitewaterWhitewater
8066 Co Hwy P, Whitewater, WI 53190
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Galles MarineWisconsin Rapids
2321 8th St S, Wisconsin Rapids, WI 54494-6158
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Plowman's Marine Inc.Woodruff
382 US-51, Woodruff, WI 54568
Mon-Fri 9-4 Sat 9-12 Sun Closed
Guides for dealer shoppers
All guides- Buying
Yacht Buying, Chartering, and Brokerage Guide
This guide outlines the yacht acquisition and charter process, explaining broker representation, marine surveys, operational expenses, charter agreements, and marina slip logistics.
- Owning
Boat Trailers, Launching, and Ramp Etiquette Guide
Learn how to choose and maintain the right boat trailer, configure running gear and spares, and navigate public boat launches with confidence and proper ramp etiquette.
- Buying
Complete Used Boat Buying Guide: Valuations, Inspection, and Bill of Sale
Learn how to accurately determine used boat values using standard industry pricing guides, conduct a rigorous structural and mechanical inspection, and finalize your purchase with a legally protective bill of sale.
Good to know about boat dealers in Wisconsin
How to register a boat?
Boat registration is handled by state natural resources or motor vehicle departments upon submitting proof of ownership, a bill of sale, and required registration fees. After processing, you will receive official registration numbers and validation decals to display on your hull. Marine agencies across Wisconsin are available via BoatDealerAtlas with 198 local resources to guide your purchase.
How to get a boating license?
Obtaining a boating license generally requires completing an approved safe boating course online or in person, followed by passing a knowledge exam. Upon passing, state authorities issue a boater safety education card valid for life. Explore 198 marine services in Wisconsin on BoatDealerAtlas for local safety course recommendations.
Is boat insurance required?
While state law in Wisconsin may not mandate boat insurance for all vessels, lenders requiring financing and most marinas demand active liability coverage. Carrying comprehensive marine insurance protects against liability, collision, theft, and environmental damage. Find 198 marine dealers and service providers in Wisconsin on BoatDealerAtlas that work with top insurance networks.
How much is boat registration?
Boat registration fees vary widely across Wisconsin based on hull length, vessel type, and propulsion system. Standard fees are renewed annually or biennially through state registration offices. Use BoatDealerAtlas to browse 198 dealer services in Wisconsin for registration transfer assistance.
Can you drive a boat without a license?
In many jurisdictions across Wisconsin, operating a motorized vessel without a boater safety card is illegal for operators born after specific mandatory dates. Exemptions sometimes apply to temporary renters under direct operator supervision or low-horsepower engines. Check official Wisconsin boating regulations and consult 198 marine listings on BoatDealerAtlas for compliant rentals.